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Zambian soccer going up
|Date: Aug 03 2008
FOOTBALL HOUSE, LUSAKA - Leading continental pay TV channel SuperSport International and FAZ have launched the live transmission of Zambia’s Super League games at a ceremony during which FAZ President Kalusha Bwalya marked his executive committee’s 120 days in office with the unveiling of a futuristic blueprint that should set the Chipolopolo on their way to soccer dominance.
“This day marks a major milestone in the history of Zambian football in that for once our game in Zambia will go international through this sponsorship imitative. We believe that the sponsorship of live television programmes by SuperSport is the beginning of the realisation of our dream to maximise our full potential as a unique brand of football in Africa,” said Bwalya adding: “We are very excited and proud to be associated with SuperSport.
This partnership is in line with the vision of the Football Association and further reinforces the commitment that the Association has made to Zambian football. The partnership with SuperSport heralds a new era in Zambian football and will certainly help in taking our football back to the top.”
Said Gary Rathbone, Head of Africa, SuperSport International; “We are certain our initiative in Zambia will provide a tremendous boost to Zambian football and play a part in taking the Zambian game back to the heights of African football where it truly belongs.”
The FAZ chief intimated that his new FAZ Legion Executive Committee would always strive to maintain the highest levels of professionalism in the administration of football.
He said upholding good corporate governance principles and best practices at all times would be the hallmark of his FAZ legion.
“It’s with this in mind that we hope to position FAZ as an equal business partner with the corporates out there,” the 1988 African Footballer of the Year said.
“It is the intention of the new Executive Committee to model FAZ on the world stage in keeping up with the best leagues and Associations in the world.”
“In doing so we will attract the much needed sponsorship and funding to run football more professionally,” said Bwalya as he outlined the list of sponsorship packages the Football Association was set to unveil over the coming weeks.
He said the new philosophy of FAZ would be to embark on long term meaningful relationships rather than quick short contracts for once off events.
“We have tailored sponsorship packages on current market value and the latest commercial trends. Many corporate bodies have shown keen interest and we are confident to announce meaningful and mutually beneficial relationships within the coming weeks which will come in the wake of contract renewals with Konkola Copper Mines PLC and Nike International,” he said.
Marking a first for Zambian football, the FAZ chief said Football House had also appointed EXP Sports and Marketing Agency to raise and manage sponsorships for the Football Association.
Other sponsorship agreements expected to be announced include packages with Zambian Breweries PLC, a Mobile network, an official Bank, Vehicle Supplier, I.T Supplier as well as a Hospitality Partner.
Other than announcing unprecedented sponsorship and partnership packages, the new FAZ Legion – which has already taken a direction in embracing modern football trends in media accreditation and communication – says new developments such as ticketing, security and general administration of matches would take a new look.
READ FULL VERSION OF FAZ PRESIDENT KALUSHA BWALYA’S SPEECH AT THE OFFICIAL LAUNCH OF SUPERSPORT SPONSORSHIP OF LIVE BROADCAST OF KCM/FAZ SUPER LEAGUE MATCHES ON 29.07.2008
PRESS STATEMENT OF FAZ PRESIDENT KALUSHA BWALYA’S ON THE OCACSSION TO MARK 120 DAYS IN OFFICE.